A NEW partnership between Cricket Australia and Woolworths will see them play a major role in supporting the next generation of cricketers, via the junior pathways program.
The affiliation allows Woolworths to secure naming rights of Australian Cricket’s highly-anticipated and latest entry level initiative, Woolworths Cricket Blast, which is replacing the in2CRICKET and T20 Blast programs in Muswellbrook and Singleton schools and clubs from this season.
In addition to the naming rights of Woolworths Cricket Blast, Woolworths will also be Presenting Partner of the Mascot Challenge, which is a school project for Kindergarten to Year 2 students, junior formats, regional talent academies and male underage teams and championships.
“We are delighted to have Woolworths on board as a partner across the Australian junior cricket pathway and to have them providing support from grassroots to elite levels of the game,” Cricket Australia CEO James Sutherland said.
“With their focus on fresh food and the community as Australia’s Fresh Food People, this is the perfect partnership to help inspire budding cricketers as they start their journey with the game.
“We are confident that the Woolworths team, together with cricket’s 4000 clubs and thousands of volunteers, will bring this partnership to life in a positive way, making it easier and fun for more kids to eat well, be active and play cricket.”
“Every summer, junior cricket is a vital part of many Aussie communities, with thousands of families heading to their local oval each week as kids build vital skills by taking part in one of the country’s most popular participation sports,” Woolworths Supermarkets managing director Claire Peters added.
“Eating fresh and healthy food is also essential to the success of any junior cricket player and we are thrilled that Woolworths Cricket Blast will help continue our focus on supporting the next generation of fresh food kids.”
Woolworths Cricket Blast will officially launch in July, with more information about this fun and fast program and the rest of the junior cricket pathway available soon at playcricket.com.au
Woolworths will also become the official partner of the men’s international cricket team and series, as well as official supplier of the KFC Big Bash League and rebel Women’s Big Bash League.