NATIONAL Rugby League (NRL) boss Todd Greenberg will make his second appearance in the Upper Hunter in less than six months.
The chief executive officer has been named as the Australia Day Ambassador for Scone and Aberdeen on Friday, January 26.
It comes after Mr Greenberg made a special trip to the area to support the Where There’s A Will (WTAW) Foundation during the BHP Billiton Hunter Valley Group 21 Rugby League season.
While in town, he was keen to praise the work of WTAW founders Pauline and Hilton Carrigan, as well as their band of helpers.
The NRL runs the world’s premier rugby league competition, the Telstra Premiership, which comprises 16 teams from Australia and New Zealand.
It is also responsible for the Australian Kangaroos (male) and Jillaroos (female) representative sides and the annual three-match Holden State of Origin series between New South Wales and Queensland.
As CEO, Mr Greenberg oversees all areas of the business including football operations, commercial, digital, legal, finance, media and communications, integrity and strategy.
He was promoted to the position after spending nearly three years as head of football at the NRL.
In that role he was responsible for some of the biggest innovations in the game including a ground-breaking concussion policy and a referee’s “bunker”, which has revolutionised decision making in the code.
He is also on the Touch Football Australia (TFA) Board of Management, which has a strategic alliance with the NRL.
Prior to joining the NRL, Mr Greenberg spent six years as the CEO of the Bulldogs Rugby League Club making him at the time, the youngest CEO in the NRL.
Leadership, team building, community engagement, cultural and brand transformation were the trademarks of his tenure at the Bulldogs.
He is a strong advocate for elite athletes using their profile and reach within the broader community to enable positive change.
In 2009, Mr Greenberg won the prestigious NSW Sports Administrator of the Year Award and, in 2011, was voted as one of “Sydney’s top 100 most influential people” as part of the annual Sydney Morning Herald/Fairfax feature within The Sydney Magazine.
He has been an Australia Day Ambassador since 2010, helping to promote the celebration of Australia Day at community events throughout NSW.
Born and raised in Sydney, Mr Greenberg’s professional career highlights an understanding across a variety of venue, sports and governing body structures.
His experience working across multiple elite sports coupled with significant stadia management knowledge has created a well-rounded skill set of administrative, operational, marketing, commercial and high performance competencies.