UPPER Hunter shoppers can show their support for families affected by cancer amid predictions that demand for financial assistance among patients is likely to soar by more than 20 per cent across NSW in the lead up to Christmas.
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National cancer charity, Redkite, forecasts financial assistance for children and young people affected by cancer will be in higher demand than ever before as families feel the pressure with growing travel costs and living expenses during the holiday season.
Redkite’s predictions of more than a 20 per cent increase in demand in December come as it launches a five-week Christmas campaign with Coles at Scone, Singleton and Muswellbrook.
From now until December 27, local shoppers can buy a $2 Redkite donation card at Coles to provide financial and emotional support to children and young people with cancer and their families.
Redkite general manager marketing and fundraising Monique Keighery predicted a surge in demand for support compared to last December.
“We’re seeing unprecedented demand for assistance from families facing their child’s cancer and we believe it will be over 20 per cent higher this Christmas compared to the same period last year,” she said.
“For many families, the Christmas period can be a really challenging time.
“Some families will get the devastating news that their child has cancer and hundreds of children will be undergoing treatment or facing cancer’s impacts.
“We know from previous years that demand for Redkite’s support, including financial help and counselling sessions, increases at this time.
“By buying a $2 donation card at Coles supermarket counters this festive season, shoppers can help children and young people with cancer and their families when they need it most.”